Faculty

Carolyn Yoon

Photo of Carolyn Yoon
Title:
Professor of Marketing, University of Michigan Ross School of Business
Email:
yoonc@umich.edu


Biography

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Carolyn Yoon’s research interests are in consumer neuroscience, decision neuroscience, cultural neuroscience, cognitive aging in consumer contexts, implicit memory for consumer information and cross-cultural differences in memory and cognition. She has written on how specific factors interact with age-related changes to affect performance or other response outcomes, particularly in marketing-relevant environments.

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