Faculty

Eric Schwartz

Photo of Eric Schwartz
Title:
Assistant Professor of Marketing, University of Michigan Ross School of Business
Email:
ericmsch@umich.edu


Biography

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Professor Eric Schwartz’s expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. His research in customer analytics stretches managerial applications, including online display advertising, email marketing, video consumption, and word-of-mouth.

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