Faculty

Katherine Burson

Photo of Katherine Burson
Title:
Associate Professor of Marketing, University of Michigan Ross School of Business
Email:
kburson@umich.edu


Biography

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Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over- and under-estimation of ability and the effects of such biases on product choice. She also studies self-other differences in these biases as well as antecedents of the biases.

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