Faculty

Richard Bagozzi

Photo of Richard Bagozzi
Title:
Dwight F. Benton Professor of Behavioral Science in Management, University of Michigan Ross School of Business
Email:
bagozzi@umich.edu


Biography

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Richard Bagozzi does basic research into human emotions, decision making, social identity, ethics, and action. This work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations.

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