Small Business of the Week: Fahrenheit 313

December 17, 2020

Frederick Paul II founded Fahrenheit 313 after living as a struggling college student who needed cash in order to survive away from home.

An avid sneaker addict, Fred decided to sell some of his old vintage sneakers for extra cash. He successfully sold multiple pairs of sneakers on eBay, which led him to his new venture, Fahrenheit 313. The company officially launched under its former name, The Heat Factory LLC, on May 2nd, 2016.

Fahrenheit 313 aims to completely revolutionize the retail customer experience for buying, selling and trading sneakers via their Sneaker Exchange. Fahrenheit 313’s mission is to always deliver the hottest sneakers for affordable prices to all sneaker lovers.

“My passion for sneakers runs very deep and I knew there were others who shared the same love,” said Fred. “I wanted to create a space where others could profess their love for sneakers, unapologetically. That’s why I started Fahrenheit 313.”

Fred’s goal is to invest in Detroit and its revitalization by creating charities or by collaborating with local charities. He believes that it's very important to reinvest back into Detroit, not for likes, not for show, but for real! Check out the available sneakers at!