Cass Sunstein

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Why employers make you opt-out of retirement contributions and banks want you to round up your change: an intro to behavioral finance

Mar 6, 2017

In their 2008 book Nudge, researchers Richard Thaler and Cass Sunstein distinguish between two types of individuals: humans and Econs. Econs are “these strange creatures” found only in economics textbooks. They are unemotional, smart and never have...