Faculty

Anocha Aribarg

Photo of Anocha Aribarg
Title:
Michael R. and Mary Kay Hallman Fellow and Associate Professor of Marketing, University of Michigan Ross School of Business
Email:
anocha@umich.edu


Biography

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Anocha Aribarg’s interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw unique insights that help solve current marketing problems. In her research, she attempts to understand the processes underlying how consumers make both individual and joint choice decisions, evaluate their consumption experiences and respond to firms’ product offerings and advertising.

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