Faculty

Aradhna Krishna

Photo of Aradhna Krishna
Title:
Dwight F. Benton Professor of Marketing, University of Michigan Ross School of Business
Email:
aradhna@umich.edu


Biography

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Aradhna Krishna’s research focuses on how sensory inputs impact consumers’ perceptions, judgements and decisions. Her work has examined the formation and impact of smell, taste, haptic, visual and auditory perceptions singly and in combination, and also sensory imagery and mental simulation.

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