Faculty

Scott Rick

Photo of Scott Rick
Title:
Associate Professor of Marketing, University of Michigan Ross School of Business
Email:
srick@umich.edu


Biography

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Scott Rick’s research focuses on understanding the emotional causes and consequences of consumer financial decision-making, with a particular interest in the behavior of tightwads and spendthrifts. The overarching goal of his work is to understand when and why consumers behave differently than they should behave and to develop marketing and policy interventions to improve consumers’ decision making and well-being.

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