Rock Your Month curates and sells monthly subscription boxes of period care products with a message of empowerment for young girls and women. The company had content that could be posted to their social media accounts, but owner JaBett Glenn was not sure which of the new campaign materials would best resonate with her customers, or how to set up an effective campaign.
To maximize the impact of Rock Your Month’s posts, the company needed rigorous analysis about the efficacy of these existing campaign materials. Over the course of three weeks, our marketing team ran several slightly-modified versions of the different post types using different hashtags and captions, and gathered data about the performance of each. This disciplined approach, while time-consuming, provided JaBett with the data she needed to understand which types of posts had the strongest average performance and which hashtags maximized non-follower impressions.
