With an extremely busy schedule, restaurant owner Nya Marshall focused most of her attention on what was happening inside her farm-to-table business, Ivy’s Kitchen & Cocktails. This left less time for social media marketing than she would have liked. She knew that improving her social media pages with new content would allow her to increase her digital presence, and likely draw in new customers, but she did not have the time or expertise to create new content.
Nya expressed an interest in revamping her social media pages with new content to build her platforms. After analyzing her existing social media posts and learning more about her other digital assets and future plans, we developed a list of images that we anticipated she would need—starting with professional photos of her signature dishes.
The photo shoot required a significant investment from Nya because she had to pay her cooks to come prepare all of the dishes so they could be photographed. Ivy’s Kitchen & Cocktails emerged from the two day photo shoot with a 100+ image library of professional photos showcasing the restaurant and its food—and the marketing team was happy to verify that the food was just as delicious as it looked.
