Faculty Affiliates

Anocha Aribarg

Michael R. and Mary Kay Hallman Fellow and Associate Professor of Marketing, University of Michigan Ross School of Business

Anocha Aribarg’s interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw unique insights that help solve current marketing problems. In her research, she attempts to understand the processes underlying how consumers make both individual and joint choice decisions, evaluate their consumption experiences and respond to firms’ product offerings and advertising.