Small Business of the Week: ForHerCosmetics

October 8, 2020

"Chemistry in Cosmetics"

Alyssa Space is the founder and CEO of ForHerCosmetics. From an early age, Alyssa's involvement in dance, pageants, and science fairs inspired her love for beauty, fashion and science. Alyssa's passions are interwoven into her products, and her goal is to help all people understand that beauty is not only skin deep.

The vision of ForHerCosmetics is to promote positive affirmation among women while empowering all. ForHerCosmetics produces high quality natural cosmetics for women of all shades and backgrounds. 

ForHer is working to increase the retention of young women in STEAM through “Chemistry in Cosmetics.” STEM enrichment programs are being implemented to show young people, girls especially, that they too can be a scientist and fashionista at the same time! It's important that women understand that beauty is not only skin deep but within one’s soul. Beauty is Universal. Beauty is HER.

This year, ForHer is working with a team of U-M Marketing students in a course called Consumer Behavior.

Check out their products at www.forhercosmetics.com!