Throughout the pandemic, many businesses hurried to launch new sites, or to add online ordering to existing sites. Business owners told us that they knew it was important to increase their online sales, but they felt a lack of confidence about their new e-commerce websites.
To help business owners assess the effectiveness of their sites, we started with user experience (UX) testing that included observing website users as they completed a series of tasks, or where they get stuck. Based on what we observed, we recommended changes to the site. These changes ranged from simple navigation shuffling to more significant overhauls.