DNEP +Impact Studio for Local Business

After more than a year of COVID-19 pivoting and innovating, Detroit business owners told us they needed action, not advice. So in 2021, we recruited 31 student interns for the DNEP +Impact Studio for Local Business (+ISLB) and divided them into seven teams to take on DNEP clients' most-cited challenges.

They were effective communicators, professional in every way. Thank you. Because of their work I feel such a weight lifted. The program that you all are running over there should be a national example.

Jevona Watson, Owner of Detroit Sip

Branding & Identity

Establishing a logo, colors, fonts, copywriting, and messaging that communicates a company’s unique identity to customers.
Read more about "Branding & Identity"


Making e-commerce websites more user-friendly through user testing.
Read more about "E-Commerce"

Managing a Marketing Campaign

Managing, and analyzing the results of, a marketing campaign for the summer based on specific goals.
Read more about "Managing a Marketing Campaign"


Documenting standard operating procedures.
Read more about "Operations"

Product Enhancement & Expansion

Identifying options for, and procurement of, packaging for new products.
Read more about "Product Enhancement & Expansion"

Point of Sale

A deep dive into selecting the right, and/ or better utilizing your current, POS system.
Read more about "Point of Sale"


U-M Schools and Research Centers


Students and faculty members


Local Detroit clients

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