A strong brand identity is authentic, clear, and consistent -- and it takes a lot of thoughtful attention. It means combining a business' visual, verbal, and digital identities, and creating content, to tell their story in clear and intriguing ways. Through storytelling, language brainstorming and analysis, and visual branding, DNEP's brand identity teams work to highlight the unique stories behind each business to increase customer and stakeholder investment.
Most engagements begin by working with the owner to create a branding guide that establishes how to use the company’s colors, logo, typography, language, photography, and additional elements. These brand elements inform how a company designs everything, from its physical space to its social media and websites.